About

About Us

Our Story

UrbanViva Beauty was born from a moment of frustration that many women know all too well—standing in front of a mirror surrounded by expensive products that promised transformation but delivered disappointment.

Founded by Tanya Kapoor in 2023, UrbanViva Beauty emerged from her personal journey of wasted money, time, and hope on beauty products and advice. After years of following beauty influencers/stylists and spending thousands on trending products that never quite worked for her skin tone, features, climate, Tanya decided there had to be a better way.

Our Mission

At UrbanViva Beauty, we believe that true transformation isn't about products—it's about intelligence, strategy, and authenticity. Our mission is to empower Indian women with beauty knowledge that works specifically for our unique features, climate, and cultural context.

We're committed to helping you develop your signature style and confidence without breaking the bank or wasting precious time on complicated routines that don't deliver results.

Our Approach

Unlike conventional beauty brands that profit from your insecurities and dependencies, we focus on education and empowerment. Our Beauty Intelligence Framework teaches you to understand your unique features and how to enhance them authentically.

We've assembled a team of experts specializing in Indian skin tones, hair textures, and body types to create comprehensive, practical systems.

Contact Us

For any queries contact us at: support@urbanviva.co

Join group of women who have discovered the power of beauty intelligence with UrbanViva. Transform not just how you look, but how people respond to you.

Beauty that's intelligent, authentic, and made for you.

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